Southwest California Pageants came into existence because we believe that every girl is beautiful inside and out. Each of us has something special and unique, and when we share that with the people around us, we grow and reach our full potential.
Our pageant organization is dedicated to enhancing the lives of girls and young women throughout the communities of Southwest California. Our goal is to provide contestants with the opportunity to compete in a pageant system whose main focus is community service and involvement. We are a "natural" pageant (meaning no make-up on girls - they're beautiful just the way they are!). Additionally, there is no swimsuit competition in the Miss and Teens pageant. SWC Pageants titleholders will develop poise and presentation skills which help build self-confidence and prepare them for future opportunities. If you want to become more actively involved in your community, be a positive role model for girls and teens, make friends and have fun, then Southwest California Pageants is for You!